La Fuente Imports launches a redesigned company logo capturing the colorful nature and handcrafted beauty of the products imported from dozens of indigenous groups from Mexico and beyond.

Colorado Springs, CO – July 16, 2010 – La Fuente Imports (http://www.lafuente.com), a leading furniture and home decor online retailer, launched a redesigned company logo to capture the cultural flavor of the artists, manufacturers, employees, and products that define and shape the organization. This new logo includes a symbol, located to the right of the La Fuente Imports name, which is modeled after the literal Spanish translation of la fuente, the fountain. The symbol, shaped as a fountain, includes many vibrant colors flowing outward creating a solid foundation for the retailers new visual identity.

The new logo reflects La Fuente Imports' dynamic and lively corporate culture and its original, creative spirit. The symbol also represents La Fuente Imports' growth as new products are always on the forefront, continuously bringing customers the best of Mexico and beyond. In addition to la fuente translating to "the fountain," la fuente can also mean "the source". La Fuente Imports has long been viewed as a premier online source for high quality rustic furniture, southwestern furniture, Talavera tile, pottery, and authentic Mexican home decor.

La Fuente Imports boasts 18 unique, high quality, rustic furniture collections totaling over 4,000 individual furniture pieces making them among the top sources for quality rustic furniture, Mexican furniture, and southwestern furniture. Among these furniture collections are the Rustic Pine Collection, Rustic Oak & Slate Collection, Cactus Collection, and the Santa Fe Collection. Traditional rustic furniture from the Rustic Pine and Rustic Pine & Marble Collections are handcrafted using skill and care that has been passed down through generations. Each piece is constructed of solid kiln-dried ponderosa pine and genuine wormwood accent planks ranging from 50 to 250 years in age. A honey-colored stain and wax is applied to each finished piece to bring the wood grain to life. Iron accents are hand-forged and distressed with an oxidized finish. These qualities ensure each piece in the Rustic Pine Collection radiates the casual elegance of southwestern living.

Learn more about La Fuente Imports' rustic furniture collections at: http://www.lafuente.com/Rustic-Furniture/

From dinnerware to drawer pulls, La Fuente Imports' collection of authentic Mexican Talavera is one of the most extensive and unique available online. Handmade in Puebla, Mexico, La Fuente Imports' Talavera plates and dinnerware are 100% lead-free and microwave, oven, and dishwasher safe. Every plate and piece of dinnerware in the Talavera collection are exceptionally detailed and have been fired at temperatures high enough to ensure crack and chip resistance. La Fuente Imports' collection of authentic Mexican Talavera also includes tiles, sinks, canisters, planters, fruit bowls, outlet covers, wall décor, plaques, and more. For home decoration or for day-to-day use in the dining room, the extensive collection of authentic Talavera pottery is sure to make a wonderful addition to any décor.

Learn more about La Fuente Imports' Talavera collections at: http://www.lafuente.com/Mexican-Decor/Talavera-Pottery/

In addition to the extensive rustic furniture and authentic Talavera collections offered by La Fuente Imports, shoppers also find this to be their source for authentic Zapotec weavings, tin and Talavera tile mirrors, cantina supplies, day of the dead art, paper mache art, and much more. La Fuente Imports has spent countless years and traveled tens of thousands of miles to bring online shoppers one of the most complete collections of rustic furniture, home décor and art from Mexico and beyond.

About La Fuente Imports

Since 1994, La Fuente Imports has been one of the Internet's top sources for the finest in home furnishings, accessories, and artwork from south of the border. La Fuente Imports offers everything a shopper needs to bring authentic Mexican and southwestern beauty into their home including exceptional rustic furniture, folk art, colorful Talavera and home accessories representing dozens of indigenous groups from Mexico and South America. La Fuente Imports works directly with every artist and manufacturer to hand select each piece ensuring the highest possible quality and variety for its customers. With this extraordinary selection, plus competitive pricing and outstanding customer service, La Fuente Imports is sure to be your rustic and southwestern design source.

Explore all of La Fuente Imports collections at: http://www.lafuente.com/

PR Contact

Mike Hehmeyer
La Fuente Imports
(719) 329-0939
pr@lafuente
www.lafuente.com

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